Understated glamour at The Belsfield in Cumbria

Laura Ashley has reinvented the business hotel: Grade II listed The Belsfield is an elegant setting for meetings and events

If chintzy florals are your thing, then think again about checking into The Belsfield, on the shores of Lake Windermere. This impressive-looking hotel may have had a revamp by Laura Ashley – a brand once best known for its pretty, whimsical designs – but you’ll not find a pastel flower in sight.

Instead, The Belsfield, the second hotel property from the Laura Ashley group, has a sense of ‘quiet’ luxury about it, for events with a wow factor.

The Grade II listed building is a fine example of Victorian Italianate architecture dating back to 1845, but the aesthetic here is refined elegance rather than overblown flamboyance.

Choose a classic venue

While the property is owned by Corus Hotels, the partnership with Laura Ashley means it offers 62 beautifully made-over bedrooms and suites for delegates travelling from further afield, as well as elegant public spaces, a brasserie and a fine-dining restaurant.

A pared-back palette is showcased throughout – think shades of champagne, sage green and dove grey, lifted with pops of colour. Egyptian-cotton sheets, underfloor heating in the bathrooms and chic lighting ramp up the luxe factor.

Delegates staying over can opt for a comfortable four-poster room

“The Belsfield offers an attention to detail that you would expect from a leading fashion brand,” says Georgina Gray Carnaffin, marketing and events manager. “A highlight is the harmonious blend of old and new, showcased by the new glass reception designed by award-winning architects.”

Talking of which, this contemporary entrance to the hotel is the perfect way to set the scene for what is to come. Step into the public spaces and the combination of modern and classical elements is welcoming.

In the glamorous drawing room and library, for instance, interior designer Kay Cullen has used archive Laura Ashley chinoiserie wallpapers to reflect the Victorians’ penchant for silk wall hangings. It’s the ideal backdrop for the mirrored occasional furniture, velvet armchairs and opulent fireplaces. The setting would be great for reward and recognition events.

The Belsfield is set on the shores of Lake Windermere

Events are a speciality at The Belsfield

The hotel offers state-of-the-art conference and events facilities, making it ideal for corporate guests.

“With great conference packages and a full events team, we are able to ensure that every event runs seamlessly,” says Georgina. “Intelligent conference facilities across five meeting rooms and suites mean we can offer great flexibility to suit various requirements – whether that is an international product launch or a flagship company anniversary.”

Priding itself on its bespoke service and tailored packages, The Belsfield is renowned for offering a personalised approach to company events. “Coming up, we have the Rosemere Cancer Foundation Annual Ball,” continues Georgina. “It’s all about making the event meaningful, so we are creating a bespoke menu to include local produce with a twist.”

The Belsfield Restaurant is a great option for a networking lunch

After hours at The Belsfield

After a day of meetings, whether you want a dip in the indoor heated swimming pool or a workout in the gym, those looking for some downtime will not be disappointed.

Dining here is a highlight, too – whether it is a relaxed team meal taken in the Brasserie (during summer months you can dine on the garden terrace overlooking Lake Windermere) or a client lunch with a focus on seasonal Cumbrian produce in the AA Rosette-awarded Belsfield Restaurant. The rack of spring Herdwick lamb is a standout dish.

For a spot of me time, follow the 2.4ha gardens down to the water’s edge. From here, you can take a classic steamer boat across the lake. You won’t go far though – The Belsfield will soon tempt you back.

 

For more information on The Belsfield or other event venues, contact us at Capita Travel and Events

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